5 Underrated Sunglasses Brands That You Need to Know

5 Underrated Sunglasses Brands That You Need to Know


Protection from ultraviolet (UV) light, dust and debris, as well as a stylish accessory that gives our outfits extra spice – that’s what sunglasses are for.

While many styles of sunglasses can start to look the same after a while, along comes some brands that change up the game and offer something new and exciting.

And today, we’re going to tell you about some of the coolest and most underrated sunglasses brands that should well and truly be on your radar.

So, keep reading if you want to be ahead of the fashion pack.

Sunglasses Brands That You Need to Know



The foundation for RAEN’s contemporary and stylish eyewear came from its very own founder – Justin Heit. He was once an Art Director at Nixon and later on founded Libre Design Agency, a multidisciplinary branding & design studio.

Raen was then created in 2009, when Justin and his brother saw the perfect opportunity to make high-quality classic aesthetic looking eyewear.

Aside from its timeless aesthetics, RAEN is also known for incredibly high-quality sunglasses – handcrafting all their eyewear. They use this process to make sure that each and every pair of sunglasses is made to the highest quality standard as they pay close attention to each detail.

Their designs take note of some of the most classic styles out there, with certain styles paying homage to those made famous by sunglass powerhouse brand, Ray Bans.

The RAEN collection features each style in various colour ways as well as the option for polarised lenses, so no matter how you plan to use them, you’ll be prepared.



The sunglasses brand Electric has collaborated on product development with some of the world’s most famous athletes and celebrities. A core design concept that has resulted in two decades of development to creating the most stylish purpose-built sunglasses.

After twenty years, the passion and energy to create sunglasses that stand up in any condition and look great in the process is still unrivalled. It’s this passion that has earned them a well-deserved reputation as one of the most forward-thinking eyewear brands.

They create sunglasses with various styles and in different sizes to match different face shapes, so worry less because they for sure have the perfect sunglasses for you!

Every pair also comes with a microfibre bag, cleaning cloth and packaging made of recycled materials.



If you’re looking for elegant and sophisticated looking sunglasses, Furla may just be the one for you!

With the initial goal of distributing wholesale products and fashionable ladies accessories – Aldo Furlanetto founded the company in 1927. In 1955, they opened the first Furla store in Via Ugo Bassi in Bologna that still operates up to this date. As the years went by, the company grew more and at some time between 1970-1980 the first Furla-brand bag and accessory, including their sunglasses, collection was born. And now, Furla is fast becoming a favourite sunglasses brand for those who want the look of luxury without breaking the bank.

The design inspiration behind each pair of Furla sunglasses is an earthy element, which when you see the colours and styles available you may see the connection between the influence and the final product.

The range includes sunglasses in various neutral shades that offer timeless appeal and a look of instant elegance.

gold coast long boards

Gold Coast Longboards

In 2015, Leigh and Steph launched a company to fill a void in the market for longboards and cruisers with a classic aesthetic that symbolises the Gold Coast lifestyle.

With Leigh’s passion and Steph’s creativity, they were able to create longboard designs that they desire, designs that are inspired from their surroundings and coastal lifestyle – that’s how Gold Coast Longboard was born. They started with passion and creativity and now they already have a warehouse, international stockists, and a collection of sunglasses and apparels.

Their sunglasses are mostly square shaped glasses with a hint of a sporty look. Moreover, these glasses are no ordinary glasses, they are actually handcrafted and designed from repurposed and recycled skate decks that are made from durable bamboo and hardwoods such as maple, ebony, and walnuts.

These glasses are also flexible and can be adjusted to fit in any face shapes and sizes. They also bring their love for coastal life in their sunglasses as they name them after famous and iconic beach locations or suburbs from the Gold Coast.



For people who love going out in the sun, this one’s for you!

Spotters is a 100% Australian owned company that develops sunglasses that can withstand Australia’s worst conditions.

And for the past 23+ years they have built on the ideals of the Australians. Their sunglasses are made to protect people from the harshest UV light exposure, and to fight extreme glare while still being stylish and comfortable.

Unlike other brands, Spotters eyewear makes an emphasis on the lenses that they’ll be using for your sunnies. They have various lenses to choose from: Photochromic Lenses, Mirrored Lenses, Natural Lenses, and C-39 Lenses. And to help you get the most out of your outdoor experience, they also developed the industry’s thinnest distortion-free Crown Glass in a variety of performance colours.

Furthermore, their frames are one of a kind as they have different styles to accommodate different face shapes.

Shop these sunglasses and more at GSS

If these sunnies brands appeal to you then you’re already in the right place to shop their ranges because here at Great Southern Sunnies, we stock these underrated brands, and plenty of other big names as well.

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